BREATHELIO
Industry
Health / Consumer
Location
International
Scope
Mobile App
Overview
Helping users replace smoking habits through a companion app and behavioral rituals
Description
Breathelio is a consumer platform built around a flavored air device (Lio) designed to help users replace smoking habits through alternative rituals. The mobile application acts as a companion, supporting users in their journey with tracking, exercises and habit-building features. GettingApp partnered to design and build the mobile application.
Challenge
Quitting smoking is not only a nicotine issue but also a behavioral habit deeply tied to daily rituals. Most solutions focus on substitution (patches, nicotine products) without addressing the underlying habit loop. The challenge was to create a digital experience that complements a physical product and helps users gradually replace their routines with healthier behaviors.
What we delivered
mobile app
- –Cross-platform mobile application (iOS & Android)
- –Habit tracking and progress monitoring
- –Guided breathing and replacement exercises
- –User journey focused on behavioral change
- –Simple and intuitive interface for daily usage
product
- –Companion app connected to a physical device ecosystem
- –Focus on habit replacement rather than suppression
- –UX designed for consistency and daily engagement
- –Integration of exercises to manage cravings and routines
Results
- ✓Fully operational companion mobile application
- ✓Structured support for habit replacement journey
- ✓Improved user engagement through daily routines
- ✓Strong foundation for behavior-driven product expansion
Key differentiators
- →Combination of physical product and digital experience
- →Focus on behavioral change and habit replacement
- →Companion app supporting real-world usage
- →Simple and accessible daily experience
- →Built from scratch with a product-first approach
- →Bridges lifestyle product and digital support
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