HOLI
Industry
Health / Fitness
Location
International
Scope
Mobile App & Web Platform
Overview
Helping users build healthier habits through personalized nutrition and tracking
Description
Holi is a nutrition and wellness platform that helps users adopt healthier eating habits through personalized meal plans, calorie tracking and smart recommendations. Available on iOS, Android and web, the platform combines food tracking, recipes and coaching into a unified experience. GettingApp partnered to design and build the full product ecosystem.
Challenge
Most nutrition apps are either too complex or too generic, making it difficult for users to stay consistent over time. Tracking calories and planning meals often requires switching between multiple tools, leading to friction and low engagement. The challenge was to create a simple, all-in-one product that combines tracking, planning and guidance into a seamless daily experience.
What we delivered
mobile app
- –Cross-platform mobile application (iOS & Android)
- –Calorie tracking and food diary
- –Macronutrient analysis (proteins, carbs, fats)
- –Personalized recommendations based on user goals
- –Progress tracking and habit visualization
web platform
- –User dashboard for meal planning and tracking
- –Account and subscription management
- –Content and nutrition data management
product
- –Personalized meal plans and recipes
- –Batch cooking and weekly planning features
- –Auto-generated shopping lists
- –UX designed for daily usage and consistency
Results
- ✓Fully operational nutrition platform across mobile and web
- ✓Simplified daily tracking and meal planning
- ✓Improved user consistency through an all-in-one experience
- ✓Strong foundation for scalable health and wellness features
Key differentiators
- →All-in-one product: tracking, recipes and planning
- →Focus on simplicity and daily engagement
- →Personalized experience based on user goals
- →Mobile-first approach for habit building
- →End-to-end ecosystem: mobile, web and content
- →Product built from scratch with strong UX discipline
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