Description

Sobry is a new-generation electricity provider that allows users to pay for energy at real market prices, hour by hour. Through a mobile and web platform, users can monitor, understand and optimize their consumption to reduce costs and adapt to energy market fluctuations. GettingApp partnered to design and build the full digital ecosystem supporting this new model.

Challenge

Traditional electricity contracts are rigid and opaque: users pay a fixed price that does not reflect real market conditions, often overpaying when prices drop. At the same time, energy markets are becoming increasingly volatile and complex. The challenge was to transform this complexity into a simple, understandable and actionable experience for users — enabling them to benefit from market fluctuations instead of suffering from them.

What we delivered

Results

• ✓Fully operational digital platform supporting a new energy consumption model
• ✓Simplified access to complex real-time energy pricing
• ✓Improved user control over electricity usage
• ✓Strong foundation for scaling a new generation energy provider

Key differentiators

• →Positioning at the intersection of energy and product innovation
• →Real-time pricing model instead of fixed contracts
• →Product designed to make complex data understandable
• →Mobile-first experience for daily decision-making
• →End-to-end platform: mobile app, web and back-office
• →Strong UX focus in a traditionally complex industry