All Projects / TAYU

TAYU

Industry

SaaS / Marketing

Location

International

Scope

Web Platform

Overview

Reinventing customer loyalty through wallet-based experiences without mobile apps

Tayu

Description

Tayu is a digital loyalty and review platform that enables businesses to engage customers without requiring any mobile app download. By leveraging QR codes and Apple/Google Wallet integration, the platform allows customers to earn rewards automatically while helping businesses increase retention and online reviews. GettingApp partnered to design and build the web platform.

Challenge

Traditional loyalty programs rely on apps, plastic cards or complex systems that users rarely adopt. At the same time, businesses struggle to generate repeat customers and positive reviews despite satisfied clients. The challenge was to create a frictionless solution that integrates directly into users' daily habits, while remaining simple for businesses to deploy and manage.

What we delivered

web platform

  • Full SaaS platform for managing loyalty programs
  • Dashboard for configuring rewards, points and offers
  • Customer activity tracking and analytics
  • Simple onboarding and setup for businesses

product

  • QR code-based interaction system
  • Wallet integration (Apple Wallet & Google Wallet)
  • Automatic reward attribution without user friction
  • AI-assisted review generation flow

Results

  • Fully operational loyalty platform without mobile app dependency
  • Simplified customer engagement and retention workflows
  • Increased ability to generate reviews and repeat visits
  • Strong foundation for scalable marketing automation

Key differentiators

  • No app required — works directly in mobile wallets
  • Frictionless user experience with QR-based interaction
  • Combines loyalty programs and review generation
  • Fast setup for businesses with no technical skills
  • Built from scratch with a product-first approach
  • Modern alternative to traditional loyalty systems

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